Strategic Communication Campaigns
Plan and execute tailored campaigns that align with organizational goals, ensuring impactful, results-driven communication across multiple channels.
Dave'anne Williams
Strategic Communications and Public Relations professional, with expertise in media relations, event communications, and organizational outreach. Holding a B.A. in Integrated Marketing Communications and an M.S. in Strategic Communications, I combine academic insight with hands-on experience to deliver creative, strategic solutions to communication challenges.
About Me.
I’ve served as a Public Relations & Outreach Manager for a nonprofit media startup, leading sponsorship outreach, event planning, and brand engagement to strengthen industry relationships. My experience as a U.S. Navy Logistics Specialist further sharpened my leadership, organization, and communication skills through resource management and team coordination.
- My Skills Are: Strategic Communication Campaigns, Public & Media Relations, Event Communication & Outreach, Creative Content Development, Cross-Cultural & Inclusive Communication.
Services.
Public & Media Relations
Build strong media relationships, craft compelling press materials, and secure coverage to amplify your brand and engage your audience.
Event Communication & Outreach
Coordinate outreach and event communication strategies that foster community engagement, strengthen partnerships, and enhance brand visibility.
Proficiencies.
Integrated Campaign
Humane Society Pet Day
Delivered a full communication package for Pet Day, including a media advisory, event brochure, and spokesperson talking points. Materials emphasized the organization’s mission, funding needs, and community engagement, strengthening outreach and donor support.
Strategic Campaign
Global Youth Ambassadors for Sustainable Development
Developed a comprehensive communication plan for ECOSOC’s youth empowerment initiative. Designed campaign goals, audience segmentation, and engagement strategies to mobilize global youth in advancing the UN Sustainable Development Goals (SDGs).
Social Media Campaign
Humane Society Pet Day Campaign
Developed as part of a class project, this multi-platform campaign (Facebook, Twitter, Instagram, Snapchat) promoted the Humane Society’s Annual Pet Day, increasing awareness, attendance, and community engagement.
Advocacy Campaign
CPRE: Improving Writing in Public Relations
Created a professional Fact Sheet and News Release for the Commission on Public Relations Education (CPRE) to highlight concerns about declining writing skills among entry-level practitioners. The materials aimed to raise awareness, attract funding, and encourage collaboration with universities, nonprofits, and industry leaders to strengthen writing as a core PR competency.
Backgrounder
Strategic Communication Foundations
Researched and developed a Backgrounder Report on the foundations of strategic communication, linking theory, practice, ethics, and organizational impact. Included analysis of key communication theories (Uses & Gratifications, Systems, Stakeholder, Excellence), ethical and legal frameworks, and application to real-world organizational strategy. Supplemented with an interactive quiz and infographic to enhance audience engagement.
Inclusive Communication
Cross-Cultural Engagement Program
As an active member of the Multicultural Engagement Committee, I contributed to fostering diversity, equity, and inclusion by coordinating cultural awareness initiatives, facilitating cross-cultural workshops, and creating opportunities for collaboration that strengthened understanding and unity across diverse communities.
Media Relations
National Media Outreach
Demonstrated strong media relations skills by building and maintaining journalist connections, drafting impactful press releases, and managing media inquiries to enhance brand visibility and credibility.
Volunteer Media Project
Teddy Bear Club Voiceover
Contributed as a volunteer by recording a professional voiceover for the U.S. Navy’s Teddy Bear Club program. Supported storytelling and outreach efforts by producing engaging audio content to connect with families and the community.
Contact Me.
Got a question or idea? Let’s connect! I’ll get back to you at the earliest convenience.
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